“It’s not just about delivering a final video or photo — it’s about the experience our clients have throughout the process.” 

Spaces, as we know them, have been redefined. They are now multi-purpose hubs where people from different walks of life are brought together, and STORY OF A X THE MENU is an exciting addition to the list. Blending a visual art studio with a café, Alaa Bin Kuwair & Aisha Al Abdooli have created an artistic avenue where every visitor goes on a journey through storytelling. Through this venture, Alaa and Aisha aim to foster a tight-knit community in an innovative space where artistry can shine. 

“It’s more than just a business idea; it’s an experience that reflects what we believe in — creativity, connection, and constant evolution.” 

STORY OF A X THE MENU hosts a wide variety of activities within its space, aiming to cater to the community. Photographers and videographers use the studio, while businesswomen and musicians alike hold events in the café, including professional talks and Piano Nights. A cup of coffee awaits everyone who walks in, a welcoming venue for all.  

“[SWBC’s] encouragement and initiatives have helped our creativity shine and allowed our business to reach new audiences and explore new possibilities.” 

Alaa and Aisha are grateful to have been involved in the Sharjah Business Women Council when they were launching STORY OF A X THE MENU. Opening and navigating a niche and creative business would have been a bigger challenge without access to the opportunities and platforms offered by the Council. SBWC helped Alaa and Aisha bring a lively community hub, and their dreams, to life. 

“Believing in yourself and your vision is the most powerful step you can take when starting a business.” 

Aisha and Alaa faced many doubtful voices when they decided to open their venture. However, they prioritized their own voice to achieve their goals, a true mark of a leader. Within its first seven years, STORY OF A X THE MENU made a splash in Sharjah’s social landscape, proving that, in entrepreneurship, personal conviction speaks louder than words.  

Services provided by the entities of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi